An app without keyword volume · B2C · App Masters client
Grow an app nobody searches for with Meta ads
~$5M since launch; App Store brand searches rose once Meta spend began
Workedpaid-social
What they did
App has no keyword volume, so Meta (App Referrer source) is the primary acquisition channel. Once Meta spend started, App Store search downloads also rose because more people searched for the brand.
What happened
About $5M revenue since launch; App Store search downloads grew after Meta spend started.
- Stage
- Scale (scaled app)
“They did about 5 million since the launch, right? And then you can see App Refer being the primary source, and this is an app that doesn't have keyword volume.”
“The more you spend on meta, the more people actually search for your particular brand as well.”
Related topics
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More from this episode
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