A HIIT workout app · B2C · App Masters client
Title the first trial email "Our most popular workouts" instead of a benefits pitch
Workout rate doubled
Workedretentionemail
What they did
Fitness app, first email after a trial starts: subject line changed from 'The benefits of HIIT working out' to 'Our most popular workouts'. Same idea in-app: a 'Popular' section (like Calm's 'Popular on Calm') to guide users through a large content library.
What happened
Doubled the workout rate.
- Stage
- live app with trials
“we had a client where they activated a trial, it's a fitness app, their first email, we changed the subject line from "The benefits of HIIT working out" to "Our most popular workouts." And we doubled their workout rate, right?”
“If you got so much content, don't show me all the content, lead me through it.”
Related topics
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