A bootstrapped subscription app · B2C · founder Steve met at MAU
Put about 75% of Meta spend into web-to-app ads, the rest into install ads
Unknownweb-to-apppaid-social
What they did
Bootstrapped founder spends roughly $300/day on Meta web-to-app campaigns and ~$100/day on Meta app install campaigns (about 75% of Meta spend to web-to-app).
- Stage
- live app, bootstrapped
- Effort
- ~$400/day on Meta
“A bootstrap entrepreneur I met, he was doing about 75% of his meta ad spend. He's doing about, I think, $300 a day on web-to-app campaigns, and then roughly about $100 a day on app install campaigns.”
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