A subscription app · B2C · App Masters community member
Offer yearly with 7 free days, or $1.99 for the first month
Conversion 19% to 25%; proceeds up 21%
Workedpricingpaywall
What they did
Two yearly options on the paywall: yearly at $59.99 with a 7-day free trial, and a paid intro offer of $1.99 for the first 30 days that renews at the $59.99 yearly price, replacing the monthly plan. Steve says it works well for most clients; Resumee uses it too.
What happened
Conversion rate rose from 19% to 25%; proceeds up 21%.
- Stage
- live app
“And then $1.99, and it's renews at 59.99, so it's a paid up front, and when somebody did in our community, he saw a He saw his conversions rate go up from 19 to 25%, and his proceeds, or sales, went up from 21 went up by 21%.”
“That is working pretty well for most clients.”
Related topics
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