An app with a million monthly users · B2C · App Masters client
Show the paywall during onboarding
Sales and retention both rose; no numbers given
Workedpaywallonboardingretention
What they did
Client with ~1M monthly active users had no paywall in onboarding; App Masters added one. Steve's rationale: users who subscribe are more likely to retain.
What happened
Increased sales and retention.
- Stage
- Scale (scaled app, 1M MAU)
“We have a client that does a month- a million monthly active users and they did not have their paywall on the onboarding process. When we did that, guess what happened? Not only did they increase converge- like sales, they also increased retention.”
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