A content unlock app · B2C · App Masters client
When people close the paywall, offer 3 items for $2 one-time
Early: that purchase is being bought all the time; no numbers yet
Workedpricingpaywall
What they did
When a user says no to the subscription paywall, instead of dropping them on the home screen, show 'Unlock your first three on us for just two bucks' as a one-time in-app purchase (about $2-3). Tripwire: a small first purchase makes a later subscription more likely.
What happened
The one-time plan is being purchased 'all the time'; more numbers still coming in.
- Stage
- live app
“what we then say is instead of just taking them to the home page, which is what you're currently doing, is we say, "Hey, why don't you unlock your first three on us for just two bucks?"”
“and it was a one-time in-app purchase, and we, for one of our clients, we're starting to see in-app purchase for that plan all the time.”
“It's what I call tripwire marketing, is to get people to invest a little bit, and they're more likely to invest a bit more afterwards.”
Related topics
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