A subscription app · B2C · host's friend's app
Test a hard paywall against locking more of the app's content
Similar numbers; hard paywall raised conversions a little
Mixedpaywall
What they did
Steve's friend debated a hard paywall vs a soft paywall with more content locked, and tested both; he also locked up more content.
What happened
Similar numbers between the two; the hard paywall did increase conversions.
“One of my friends did this and he was kind of debating on whether he should do a hard paywall versus more locked content. What we actually discovered was similar numbers. So, a hard paywall did increase conversions, a- but what he also did was just lock up more stuff.”
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