A subscription app without trials · B2C · past podcast guest's app
Optimize Meta ads for purchases, but also send paywall views and checkout starts
Said to improve results; no numbers given
Workedpaid-socialanalytics-attribution
What they did
Whole Meta ad account optimized for purchases (the app has no trial; start trial works too). Also send Meta the pre-funnel standard events: registration (if any), ViewContent fired on paywall view, and InitiateCheckout, so Meta gets more intent signal. Borrowed from e-commerce playbooks.
What happened
Sending the signals helps improve numbers; no figures given.
“So, his whole ad account is focused on purchases.”
“So, your campaign is still optimized for start trial or purchases, but you're sending signals to meta with registration, if you have it.”
“Content view is essentially just a paywall view, and initiate checkout.”
“But just sending these signals to meta help you improve your numbers, okay?”
Related topics
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