Breathwrk · B2C · breathing exercises app
Rank for the exact niche terms people search, like 'breathing exercises'
Ranked well for 'breath work' and 'breathing exercises'; no numbers
Workedaso
What they did
Targeted the niche's own search terms, 'breath work' (spelled as the app name, 'Breathwrk', is not) and 'breathing exercises', rather than the broader 'meditation'.
What happened
Host says it ranked well for both terms
“they were able to rank well for breath work, the correct spelling of it, because there's no "o" in work, and then rank pretty well for breathing exercises”
Related topics
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More from Breathwrk
All 9 Breathwrk tacticsMore from this episode
- Breathwrk: Build for one narrow use case instead of a broad category like meditationSold to Peloton for $2.2M after ~$200K in seed funding
- Breathwrk: Add small animations to your onboarding screensHost says it makes the app feel premium enough to charge more; no app-specific numbers
- App Masters: Add animation to your onboarding to lift conversionsClients' A/B tests show higher conversions; no numbers given
- Breathwrk: Put a quick hands-on test with a score inside onboardingHost found it engaging; no numbers
- Breathwrk: Ask about goals and preferred time, then show a 'building your plan' screen
- Breathwrk: Ask for push permission right after users pick when they want to practiceHost calls it a great way to ask; no numbers
- Breathwrk: Show the paywall before asking people to sign upHost takes it as more proof paywall-first works better; no numbers
- Breathwrk: Give your paying members an acquired app for freeDownloads and revenue look modest; mainly an add-on for members