Breathwrk · B2C · breathing exercises app
Ask about goals and preferred time, then show a 'building your plan' screen
Unknownonboarding
What they did
Onboarding asks 'What are your goals with breath work?', 'What would you like to do?' and 'When would you like to do it?' (e.g. morning), then shows a 'Just a second, did you know?' screen while it customizes the plan, then 'It's ready, go' before the paywall.
“"What would you like to do? When would you like to do it?" Morning, that's what I selected.”
“"Just a second, did you know?" So they're customizing your plan.”
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More from Breathwrk
All 9 Breathwrk tacticsMore from this episode
- Breathwrk: Build for one narrow use case instead of a broad category like meditationSold to Peloton for $2.2M after ~$200K in seed funding
- Breathwrk: Rank for the exact niche terms people search, like 'breathing exercises'Ranked well for 'breath work' and 'breathing exercises'; no numbers
- Breathwrk: Add small animations to your onboarding screensHost says it makes the app feel premium enough to charge more; no app-specific numbers
- App Masters: Add animation to your onboarding to lift conversionsClients' A/B tests show higher conversions; no numbers given
- Breathwrk: Put a quick hands-on test with a score inside onboardingHost found it engaging; no numbers
- Breathwrk: Ask for push permission right after users pick when they want to practiceHost calls it a great way to ask; no numbers
- Breathwrk: Show the paywall before asking people to sign upHost takes it as more proof paywall-first works better; no numbers
- Breathwrk: Give your paying members an acquired app for freeDownloads and revenue look modest; mainly an add-on for members