Breathwrk · B2C · breathing exercises app
Add small animations to your onboarding screens
Host says it makes the app feel premium enough to charge more; no app-specific numbers
Unknownonboarding
What they did
Breathwrk's onboarding animates most screens: elements fall into place on the welcome screen, the goals question animates, and transitions between steps are animated. Kept largely unchanged after the Peloton acquisition.
What happened
No Breathwrk-specific results; host argues the sophistication lets an app charge more
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Breathwrk
All 9 Breathwrk tacticsMore from this episode
- Breathwrk: Build for one narrow use case instead of a broad category like meditationSold to Peloton for $2.2M after ~$200K in seed funding
- Breathwrk: Rank for the exact niche terms people search, like 'breathing exercises'Ranked well for 'breath work' and 'breathing exercises'; no numbers
- App Masters: Add animation to your onboarding to lift conversionsClients' A/B tests show higher conversions; no numbers given
- Breathwrk: Put a quick hands-on test with a score inside onboardingHost found it engaging; no numbers
- Breathwrk: Ask about goals and preferred time, then show a 'building your plan' screen
- Breathwrk: Ask for push permission right after users pick when they want to practiceHost calls it a great way to ask; no numbers
- Breathwrk: Show the paywall before asking people to sign upHost takes it as more proof paywall-first works better; no numbers
- Breathwrk: Give your paying members an acquired app for freeDownloads and revenue look modest; mainly an add-on for members