Breathwrk · B2C · breathing exercise app
Give equity to a creator whose fans are your target customers
TikTok account grew from zero to ~3M followers
Workedinfluencerorganic-short-video
What they did
Around 2020 Breathwrk brought on a core creator who was deeply into breathwork, whose audience overlapped the target market, and gave them meaningful equity and upside. They kept iterating until a content playbook worked, then repeated it.
What happened
The TikTok account grew from 0 to ~3M followers and drove lots of traffic.
In their words
The Superwall Podcast · Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)“And the playbook was: find a content creator that had an audience that is overlapped with the target market that you're going after, give them meaningful equity and upside into the company, and then bring them on board.”
Related topics
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