Fitted · B2C · AI closet and outfit app
Post a TikTok about a feature before building it, then ship what hits
Viral outfit-generator video became the first tool; a web-only feature video hit and is shipping
Workedvalidationfeature-development
What they did
Product choices are reverse engineered from what hooks people on TikTok. The first viral video ('I made an outfit generator') showed demand, so the outfit generator became the first tool. Now the team teases features and taglines and watches engagement; e.g. a 'stalking my boyfriend's closet' video about a web-only feature hit, so it is coming to mobile in the next update. They also watch whether hints about resale get people asking for it.
What happened
Viral feature-tease videos decided the first tool (outfit generator) and the next mobile update.
- Stage
- Growth
In their words
The Superwall Podcast · Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)“we'll tease out different features or things that, you know, we're thinking of building, and we'll see what the engagement is, right?”
“It wasn't even on mobile, and um it wasn't on mobile, it was just on a a web app, and so I was like, "Oh, let's see if this hits." And then it hit. So now it's going to be coming out in our next update.”
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