Fitted · B2C · AI closet and outfit app
Rebuild the web app as a phone app after sales stall
Couple hundred thousand downloads right after launch; web app hadn't converted
Workedproduct-activationpr-launch
What they did
The first product was a web app; it did OK but did not convert and growth stalled. The founder paid $1,400 for a 15-minute call with Nikita Bier, who advised going mobile. The team spent six months building the mobile app, then launched it alongside a video that went mega viral.
What happened
A couple hundred thousand downloads right after the mobile launch, versus stalled web growth. The launch coincided with a mega-viral video.
- Stage
- Launch
- Effort
- $1,400 advice call, 6 months of building
This shipped together with other changes, so the result can't be credited to this alone.
Related topics
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