Fitted · B2C · AI closet and outfit app
Launch a crypto token for the app and build a following on X
~$250K a day in token trading; not yet tied into the app
Unknowncommunityfounder-brand
What they did
Launched the Fitcoin token on the Believe launchpad (ICM), and built a Twitter community around the app's future. Plan: tie the token into the product so consumers, brands and speculators all bid on it, and sell it behind a normal in-app paywall so users join without noticing. Modeled on Dupe, which lets users earn its token by shopping and redeem it for gift cards, and on Duolingo's gems.
What happened
Close to $250K a day in trading volume; product integration still to come.
- Stage
- Growth
In their words
The Superwall Podcast · Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)“And so and the future success of Fitcoin is tying it into the product, building like a flywheel so that I have consumers, I have brands, and I have speculators all bidding on the same token.”
“if I kind of mask, you know, the purchasing of Fitcoin behind, you know, an in-app paywall that consumers are really used to, right, you know, I've like subconsciously onboarded them into like our ecosystem without them even knowing”
Related topics
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More from this episode
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- Fitted: Keep testing new video formats and post each one on every accountAbout one viral video a month for 18 months; top videos hit 136M and 60M views
- Fitted: Fly the team and creator to one house for a week to build and post2M-view video on day one; 100K people joined the waitlist
- Fitted: Post a TikTok about a feature before building it, then ship what hitsViral outfit-generator video became the first tool; a web-only feature video hit and is shipping
- Fitted: Build the roadmap from what the creator's fans ask for in commentsFounder says it drives the roadmap; no numbers
- Fitted: Rebuild the web app as a phone app after sales stallCouple hundred thousand downloads right after launch; web app hadn't converted
- Fitted: Drop the hard paywall and make the app free, with some paid features
- Fitted: Let users list clothes on Poshmark in one click from their closet
- Fitted: Team up with TaskRabbit so helpers come and photograph users' closets
- Fitted: Become the official virtual closet of the movie Clueless
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- Breathwrk: Give equity to a creator whose fans are your target customersTikTok account grew from zero to ~3M followers
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