Fitted · B2C · AI closet and outfit app
Run ads only on videos that already went viral on their own
Downloads for 1 to 15 cents each, per the host; guest calls it really cheap
Workedpaid-socialorganic-short-video
What they did
Post lots of organic videos; when one hits, put ad dollars behind that same video. The ad does not hard-sell ('download this app'); it is a compelling video that invites people to follow the journey, and downloads trickle in. No platform, budget or targeting details given.
What happened
Host says the guest has reported downloads at $0.01-0.15 each; guest says he can drive downloads really cheaply after each monthly viral hit.
- Stage
- Scale
Related topics
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More from this episode
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