Fitted · B2C · AI closet and outfit app
Become the official virtual closet of the movie Clueless
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What they did
Summer collaboration with Paramount: Fitted was the official virtual closet of Clueless, a mid-90s film that featured a virtual closet.
- Stage
- Growth
In their words
The Superwall Podcast · Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)“We were the official virtual closet of the movie, Clueless, which is like a chick flick, came out in the mid '90s that had a virtual closet in it”
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More from this episode
- Fitted: Pay a fashion creator $20 a video, then make him a co-founder with equityHis account drove ~95% of 500M+ views and 600K downloads
- Fitted: Run ads only on videos that already went viral on their ownDownloads for 1 to 15 cents each, per the host; guest calls it really cheap
- Fitted: Keep testing new video formats and post each one on every accountAbout one viral video a month for 18 months; top videos hit 136M and 60M views
- Fitted: Fly the team and creator to one house for a week to build and post2M-view video on day one; 100K people joined the waitlist
- Fitted: Post a TikTok about a feature before building it, then ship what hitsViral outfit-generator video became the first tool; a web-only feature video hit and is shipping
- Fitted: Build the roadmap from what the creator's fans ask for in commentsFounder says it drives the roadmap; no numbers
- Fitted: Rebuild the web app as a phone app after sales stallCouple hundred thousand downloads right after launch; web app hadn't converted
- Fitted: Drop the hard paywall and make the app free, with some paid features
- Fitted: Let users list clothes on Poshmark in one click from their closet
- Fitted: Team up with TaskRabbit so helpers come and photograph users' closets
- Fitted: Launch a crypto token for the app and build a following on X~$250K a day in token trading; not yet tied into the app
- Fitted: Fill users' closets from their online receipts and a single selfie
- Breathwrk: Give equity to a creator whose fans are your target customersTikTok account grew from zero to ~3M followers
- Fitted: Post a plain screen recording of the website explaining the laundry service600K views and investor interest, but viewers mostly weren't customers
- Fitted: Let users share their priciest pieces as a 'neck worth' post