Fitted · B2C · AI closet and outfit app
Team up with TaskRabbit so helpers come and photograph users' closets
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What they did
Scanning every clothing item is the slow part of onboarding. A TaskRabbit partnership (announced the day after recording) enlists its 20-30K taskers to digitize and catalog users' closets; closet organization is already a top-15 task on TaskRabbit but taskers had no tool to put the items in. A joint campaign with influencers and busy people is planned.
- Stage
- Growth
In their words
The Superwall Podcast · Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)“And then tomorrow, we're announcing our partnership with TaskRabbit to basically, you know, enlist their 20 to 30,000 taskers to uh tap in and help you, you know, digitize and catalog your closet.”
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More from this episode
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- Fitted: Keep testing new video formats and post each one on every accountAbout one viral video a month for 18 months; top videos hit 136M and 60M views
- Fitted: Fly the team and creator to one house for a week to build and post2M-view video on day one; 100K people joined the waitlist
- Fitted: Post a TikTok about a feature before building it, then ship what hitsViral outfit-generator video became the first tool; a web-only feature video hit and is shipping
- Fitted: Build the roadmap from what the creator's fans ask for in commentsFounder says it drives the roadmap; no numbers
- Fitted: Rebuild the web app as a phone app after sales stallCouple hundred thousand downloads right after launch; web app hadn't converted
- Fitted: Drop the hard paywall and make the app free, with some paid features
- Fitted: Let users list clothes on Poshmark in one click from their closet
- Fitted: Become the official virtual closet of the movie Clueless
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- Breathwrk: Give equity to a creator whose fans are your target customersTikTok account grew from zero to ~3M followers
- Fitted: Post a plain screen recording of the website explaining the laundry service600K views and investor interest, but viewers mostly weren't customers
- Fitted: Let users share their priciest pieces as a 'neck worth' post