Fitted · B2C · AI closet and outfit app
Build the roadmap from what the creator's fans ask for in comments
Founder says it drives the roadmap; no numbers
Unknownfeature-developmentcommunity
What they did
The creator co-founder is a 'day-zero' team member who interfaces with the community. His audience comments and DMs what they want, what is bad and which features to add, and the team weighs the roadmap on that. He also sits in design meetings and some product and engineering calls so he has context to promote specific features.
What happened
Founder says the whole product roadmap is weighed on this feedback.
- Stage
- Growth
In their words
The Superwall Podcast · Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)“they message what they want, they comment what's bad about it, they comment saying like, "Hey, you know, we should have XYZ features," and so that's kind of how we like weigh like all of our like product roadmap.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Fitted: Pay a fashion creator $20 a video, then make him a co-founder with equityHis account drove ~95% of 500M+ views and 600K downloads
- Fitted: Run ads only on videos that already went viral on their ownDownloads for 1 to 15 cents each, per the host; guest calls it really cheap
- Fitted: Keep testing new video formats and post each one on every accountAbout one viral video a month for 18 months; top videos hit 136M and 60M views
- Fitted: Fly the team and creator to one house for a week to build and post2M-view video on day one; 100K people joined the waitlist
- Fitted: Post a TikTok about a feature before building it, then ship what hitsViral outfit-generator video became the first tool; a web-only feature video hit and is shipping
- Fitted: Rebuild the web app as a phone app after sales stallCouple hundred thousand downloads right after launch; web app hadn't converted
- Fitted: Drop the hard paywall and make the app free, with some paid features
- Fitted: Let users list clothes on Poshmark in one click from their closet
- Fitted: Team up with TaskRabbit so helpers come and photograph users' closets
- Fitted: Become the official virtual closet of the movie Clueless
- Fitted: Launch a crypto token for the app and build a following on X~$250K a day in token trading; not yet tied into the app
- Fitted: Fill users' closets from their online receipts and a single selfie
- Breathwrk: Give equity to a creator whose fans are your target customersTikTok account grew from zero to ~3M followers
- Fitted: Post a plain screen recording of the website explaining the laundry service600K views and investor interest, but viewers mostly weren't customers
- Fitted: Let users share their priciest pieces as a 'neck worth' post