GTM Sauce

The Superwall Podcast · 2025-11-11

Zuhair Lakhani - How to Make Viral Content 100% Using AI in 2025

Joseph Choi interviews Zuhair Lakhani, co-founder of Doublespeed (a16z Speedrun), which runs AI-made TikTok content on physical phone farms. Covers his path from sneaker/retail botting to a Supreme-style reservation drop that sold out his dad's restaurant for 2 months, a TikTok Shop poster store validated with one AI video that did $100K in its first month, slideshow sub-accounts and synthetic-face creators, and a Doublespeed demo (template cloning, image banks, hook+demo matching, account warm-up) where a client got 4.7M views in under 4 weeks on 15 accounts.

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9 tactics

A restaurant · B2C · guest's dad's restaurant

6,000-person waitlist; sold out for 2 months and got press coverage

Borrowed the Supreme / sneaker-bot drop playbook for his dad's new restaurant: a reservation waitlist, with reservations dropped every Wednesday at 4:00 p.m. and announced in a local Facebook group. On the first drop only ~20 people signed up for 100 spots, but he declared it full anyway: better to look full and have people chase you than to look available. The waitlist also let them control table sizes (e.g. seat a party of 8 at a 7-seat table plus a chair) to fill capacity. TikToks, Google Ads and Facebook also ran.

Gray hatWorkedpr-launchcommunity
The Superwall Podcast · 2025-11-11

A restaurant · B2C · guest's dad's restaurant

Founder says the posts spread FOMO; part of the 2-month sellout

Posted in a hyper-specific local Facebook group (e.g. a Dallas Restaurant Group) and encouraged diners to write reviews there, since local groups target the right people precisely (like a niche subreddit for a consumer app). Each 'I just tried this, the food was amazing' post created FOMO for other members.

Workedcommunityword-of-mouth
The Superwall Podcast · 2025-11-11

A poster store on TikTok Shop · B2C · guest's own store

3 sales on day one; the store went on to $100K in its first month

Took an unused poster design made for a client, put it on a poster mockup (posters were easy to source fast, which matters with TikTok Shop's two-day delivery), listed it on TikTok Shop and made one video with AI (ElevenLabs voice + Midjourney images). When it got 3 sales, he left a $100 deposit with a local print shop so they would print on each call and bill his card afterwards.

Workedvalidationorganic-short-video
The Superwall Podcast · 2025-11-11

A poster store on TikTok Shop · B2C · guest's own store

Viewers asked where to buy the poster; part of a $100K first month

Ran sub-accounts (not the main account) purely for views and traffic. Format: 'cool stuff you need in your room' slideshows listing several products, one of which is always your own poster. Another account posted ~8 pictures of a Porsche 911 with the poster as the last picture, so viewers ask where to get it. Images pulled manually from Cosmos/Pinterest, assembled with Figma components by a VA. Prove the format works manually before automating.

Workedorganic-short-video
The Superwall Podcast · 2025-11-11

An AI social content agency · B2B · guest's college agency

Converted much better than faceless posts, founder says; no numbers

Created fully synthetic creators: contract people's likeness for an image set, prompt until one type of person comes out consistently, then train a LoRA on that person (Flux, Pixelfed). Each account posts a full slideshow 1-2 times a day, with the person telling a problem -> solution story that works the product in naturally. Ran 25 such accounts. AI does ~95% of the work; a human does the final ~5% check before anything posts.

Gray hatWorkedorganic-short-videougc-creators
The Superwall Podcast · 2025-11-11

An AI social content agency · B2B · guest's college agency

Refined over 3-4 rounds; one 50-image bank can feed ~300 slideshows

Slide 1 is a hook naming the pain ('I used to struggle with tracking my calories'), fronted by an AI creator, a real creator or a faceless slide (only slide 1 is AI-generated). Middle slides give real but high-effort solutions (e.g. weighing meals on a scale); a later slide (e.g. #5) is your app as the cheaper, lower-effort fix. Each slide position has its own image bank: if slide 2 always clarifies the problem, a 50-image bank can run ~300 slideshows.

Workedorganic-short-video
The Superwall Podcast · 2025-11-11

An AI social content agency · B2B · guest's college agency

Ran 15 brands alone while in school; earned more than his later job

Having been one of 25 hired college creators (30 videos in 30 days for $500-1,000/month, one full-time manager, weekly calls, little accountability), he judged the ROI poor and instead produced the same kind of content with AI for his agency's brands. Posting was the bottleneck: he used Android emulators (BlueStacks on Windows) from 2023, which TikTok's device fingerprinting now catches.

Workedugc-creatorscreator-ops
The Superwall Podcast · 2025-11-11

Doublespeed · B2B · AI TikTok content and posting service

4.7M views in under 4 weeks from 15 accounts for one client

Each account lives on a real phone controlled by custom software that swipes, reposts and comments like a person (emulators get caught by device fingerprinting). Account setup: describe the product and target (e.g. 20-44, mostly male), AI generates usernames, names, bios and gender, and each account gets a different set of niche search terms (self-care, self-improvement, lifestyle, motivation) so accounts aren't identical but don't vary too much. Warm-up searches those terms, screenshots what it watches, asks an LLM whether it's relevant, then reposts/comments if so or keeps swiping. Specific warming algorithms are not shared.

Black hatWorkedorganic-short-videocreator-ops
The Superwall Podcast · 2025-11-11

Doublespeed · B2B · AI TikTok content and posting service

Client got 4.7M views in under 4 weeks; no split by format

Find formats by searching your product's terms on TikTok (e.g. StudyTok for a study tool) and picking viral hits from the last 1-2 months. Paste the TikTok link to generate a template, write the template prompt by hand (e.g. 'five Spanish phrases you should know'), then generate variants: AI writes each slide's text, images are randomized from an image bank, hooks and CTA ('Download this app') can be changed in bulk. Always change something versus the original so you have a chance to win. For hook + demo videos, auto-match a library of hook clips with app screen recordings and add copy rather than paying creators. Post results feed back into what gets made next.

Workedorganic-short-video
The Superwall Podcast · 2025-11-11

Numbers mentioned

WhoMetricValueContextWhen
Doublespeedfunding raisedUSD 1M/one-timea16z Speedrun investment27:31
Doublespeed client running 15 AI slideshow accountsviews4.7M views
approximate
Across 15 accounts in under 4 weeks on the platform19:10
Doublespeed client running 15 AI slideshow accountscount15 accountsTikTok accounts the client ran on Doublespeed devices19:10
Guest's TikTok Shop poster storerevenueUSD 100K/month
approximate
First month of sales on TikTok Shop, all from AI content26:42
Guest's TikTok Shop poster storeviews5,000 viewsper video
approximate
First AI-made poster video, first day12:40
Guest's TikTok Shop poster storeviews280K viewsper video
approximate
Same first poster video as stated in the opening teaser (likely its eventual total)0:00
Guest's TikTok Shop poster storecount3 salesSales from the first AI video on day one, which validated the product13:08
Guest's TikTok Shop poster storecostUSD 100/one-timeDeposit to a local print shop to print posters on call and bill his card afterwards13:08
Guest's TikTok Shop poster storecount1,000 orders
approximate
Orders pending when the 3PL failed and TikTok banned the shop26:52
Guest's dad's restaurantcount6,000 people
approximate
Reservation waitlist size8:54
Guest's dad's restauranttime to milestone2 months
approximate
How long the restaurant stayed sold out / the waitlist ran8:54
Guest's dad's restaurantcount20 sign-ups
approximate
Sign-ups on the first reservation drop against capacity for 100; he announced it as full anyway10:35
Guest's AI content agencycustomers15 brandsBrands he ran AI content for while in school3:42
Guest's AI content agencycount25 accountsSynthetic-face slideshow accounts running at once, each posting 1-2 times a day15:03
benchmarkCost of hiring a college-aged UGC creator for 30 videos in 30 dayscreator payUSD 500–1,000per creator /month
approximate
2:50
benchmarkStaffing of a typical hired-creator program the guest was part of: full-time managers per creatorsteam size1 managersper 25 creators
approximate
3:17
benchmarkShare of content work AI should do versus human touch-up, per the guestshare95%
approximate
AI does ~95%, a human does the final ~5% check15:28
benchmarkImages per slide-position image bank and slideshows it can feedcount50 images
illustrative
A 50-image bank for slide two can run ~300 slideshows16:57
benchmarkHow long the 'hire many creators' TikTok strategy has workedtime to milestone2–3 years
estimate
18:26