GTM Sauce

A poster store on TikTok Shop · B2C · guest's own store

Post 'cool stuff for your room' slideshows with your poster as one slide

Viewers asked where to buy the poster; part of a $100K first month

Workedorganic-short-video

What they did

Ran sub-accounts (not the main account) purely for views and traffic. Format: 'cool stuff you need in your room' slideshows listing several products, one of which is always your own poster. Another account posted ~8 pictures of a Porsche 911 with the poster as the last picture, so viewers ask where to get it. Images pulled manually from Cosmos/Pinterest, assembled with Figma components by a VA. Prove the format works manually before automating.

What happened

People commented asking where to get the poster; guest says it drove traffic, but it got hard to do at scale by hand.
Stage
growth
13:52
“So, the whole strategy here is like, cool stuff you need in your room, you know, part whatever, and then it would go through a couple of products, and one product every time in a slideshow would be our own poster.”
Zuhair Lakhani
14:42
“Like it would be like eight pictures of a Porsche 911, and then the the last picture would be like of the poster. And people would be like, "Oh, where can I get that poster?"”
Zuhair Lakhani
14:20
“the real thing for automation that people don't understand is like you want to prove out the concept before you start automating.”
Zuhair Lakhani

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