A restaurant · B2C · guest's dad's restaurant
Ask diners to post reviews in the local restaurant Facebook group
Founder says the posts spread FOMO; part of the 2-month sellout
Workedcommunityword-of-mouth
What they did
Posted in a hyper-specific local Facebook group (e.g. a Dallas Restaurant Group) and encouraged diners to write reviews there, since local groups target the right people precisely (like a niche subreddit for a consumer app). Each 'I just tried this, the food was amazing' post created FOMO for other members.
What happened
Guest credits word of mouth plus the Facebook group for the hype behind the waitlist.
- Stage
- launch
In their words
The Superwall Podcast · Zuhair Lakhani - How to Make Viral Content 100% Using AI in 2025“But that Facebook group, like we encouraged people to write reviews, cuz we knew, like especially when you're at like a local, you know, retail brick and mortar store, Facebook groups are very local, right?”
“Since we're in that hyper specific Facebook group, everyone that posts in there like, "Oh, I just tried this out. The food was amazing," or whatever, is getting that FOMO.”
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