GTM Sauce

B2B · AI agents for pharmacies

How TJM Labs grows

9 tactics and 21 figures from 1 interview.

TJM Labs sells AI agents that take over data entry work from pharmacy technicians. It started by building for one long-time customer, grew to about 30 pharmacies through referrals before hiring sales, and reported about 450 pharmacies and roughly $25M ARR at 40% EBITDA.

Summary written 2026-10-20 from the tactics below. Figures are as founders stated them.

About TJM Labs

What it is
AI agents ('digital workers') that do pharmacy technician work: prescription intake, data entry, refills
Who it's for
Retail mom-and-pop pharmacies and enterprise pharmacy operators (e.g. grocery chains)
Business model
Annual subscription per AI agent (digital worker)
Pricing
~$45K ACV per agent per year; Priced per digital worker; no per-seat or per-task pricing
Launched
2025 (first code November 2024)
Funding
vc
Outcome
Operating; ~$25M ARR, 40% EBITDA, ~450 pharmacies, $100M raised

As described in the interviews, not independently verified.

TJM Labs's 9 tactics

TJM Labs · B2B · AI agents for pharmacies

$45K per agent a year; pharmacies average 2.5-3 agents

Each AI agent ('digital worker') costs ~$45K/year, slightly less than one pharmacy technician's salary, while doing the work of 2-3 technicians (~$150K+/yr with benefits and payroll). Pitch: hire a digital worker that works 24/7, train once, retrain for more tasks. Explicitly rejected per-seat pricing and per-task pricing (tasks are ambiguous; 'close to tokens'). Pharmacies buy multiple agents (average 2.5-3; a big one can buy 100), so revenue grows with each agent added.

Workedpricingpositioning-niche
Top Founders with Nathan Latka · 2026-10-20

TJM Labs · B2B · AI agents for pharmacies

Became a $1M+ a year customer; sole customer for 9 months

Over the Nov 2024 holiday break, a customer he'd built trust with over many years had won a large contract and needed to hire ~200 pharmacy technicians in 4 weeks. He offered to put in AI agents so they could hire fewer people ('instead of hiring 200, maybe you have to hire only 100') and wrote the first code for them. Pharmacy has no test sandboxes, so access to a live production system came only from years of trust. Served only this customer for ~9 months before selling to other pharmacies (Feb 2025); capabilities expanded as AI models improved.

Workedvalidationpositioning-niche
Top Founders with Nathan Latka · 2026-10-20

TJM Labs · B2B · AI agents for pharmacies

Founder says small pharmacies go from 2% to 8% margins

Treats AI as 'true labor replacement', a 'system of action' rather than a system of record. The agents replace technician data entry on incoming e-prescriptions, faxes and paper scripts, and the pharmacist double-checks. Pitch to mom-and-pop pharmacies: average margin goes from ~2% to ~8%; to enterprise (e.g. grocery-chain pharmacies run as loss leaders): no longer a loss leader. He left CaryRx because this view was too early for a mature company.

Workedpositioning-niche
Top Founders with Nathan Latka · 2026-10-20

TJM Labs · B2B · AI agents for pharmacies

Under 5% of growth came from the deals; bought for the team

Raised the $10M Series A (Dec 2025) mainly to buy EncoreRx and the $15M A1 (Mar 2026) mainly to buy Pharmasol: two pharmacy teams doing adjacent work that could overlap. Internally called it 'The Manhattan Project': put the handful of people who can do this in one room. Acquired companies had under ~$2-3M combined revenue.

Workedexit-mateam-process
Top Founders with Nathan Latka · 2026-10-20

TJM Labs · B2B · AI agents for pharmacies

$100M raised in ~6 months at 40% EBITDA, with no pitch deck

Raised $10M A, $15M A1 and a $75M Series B from Elephant in ~6 months while at 40% EBITDA, without an investment deck. Always includes some secondary liquidity in a round (size depends on the market). Goal: a 'fortress balance sheet' so they never have to raise again, plus money for M&A and to win the AI-agent category before the transition ends (~a year).

Workedfinancing
Top Founders with Nathan Latka · 2026-10-20

TJM Labs · B2B · AI agents for pharmacies

Raised at over 15x ARR

Looks at public companies' revenue multiples vs growth (Figma ~10-15x at ~40% growth; growing 10x should be no less than 15x). With Elephant, did napkin math on a path to $100M ARR: 450 pharmacies today of ~16,000, going to 1,000 then 3,000, and checked the valuation holds if they execute and the plan is realistic. Warns that too high a valuation comes back to bite.

Workedfinancing
Top Founders with Nathan Latka · 2026-10-20

TJM Labs · B2B · AI agents for pharmacies

~30 pharmacies through customer referrals alone

Customer 1 came from a long relationship; customer 2 was a friend of customer 1 who saw the results; customer 3 came after a customer showed the agents to a seatmate on a plane, who called the founder's cell on landing. That third deal convinced him to build a sales team, but referrals alone carried them to ~30 pharmacies.

Workedword-of-mouthsales-org
Top Founders with Nathan Latka · 2026-10-20

TJM Labs · B2B · AI agents for pharmacies

Founder says it makes hiring talks a lot easier; no numbers

Initially stayed quiet about funding, modeled on Veeva; switched to announcing rounds (press release for the $10M A, $15M A1 and $75M B) because candidates worry a startup will go away, and a big raise reassures them.

Workedpr-launchteam-process
Top Founders with Nathan Latka · 2026-10-20

TJM Labs · B2B · AI agents for pharmacies

Founder says the team does great work there; no numbers

The team runs outbound through LinkedIn; no further detail given.

Unknownoutbound-sales
Top Founders with Nathan Latka · 2026-10-20

TJM Labs by the numbers

MetricValueContextSaid in
arrUSD 1M
approximate
December 2024Top Founders with Nathan Latka
2026-10-20
12:54
arrUSD 15M
approximate
December 2025Top Founders with Nathan Latka
2026-10-20
12:54
arrUSD 25M
approximate
At recording (mid-2026)Top Founders with Nathan Latka
2026-10-20
12:21
arr+USD 10M
approximate
ARR added Dec 2025 to recording (~6 months)Top Founders with Nathan Latka
2026-10-20
13:01
margin40%
approximate
EBITDA marginTop Founders with Nathan Latka
2026-10-20
17:45
customers450 pharmacies
approximate
Top Founders with Nathan Latka
2026-10-20
11:33
acvUSD 45Kper AI agent (digital worker) /year
approximate
Per bot, not per pharmacyTop Founders with Nathan Latka
2026-10-20
7:47
count2.5–3 agentsper pharmacy
estimate
Average AI agents per customer pharmacyTop Founders with Nathan Latka
2026-10-20
11:56
acvUSD 100K–112Kper pharmacy /year
estimate
Host's math: 2.5 bots x $45K; guest added that it varies by segmentTop Founders with Nathan Latka
2026-10-20
12:01
count2–3 techniciansper AI agent
approximate
Pharmacy technicians replaced by one agentTop Founders with Nathan Latka
2026-10-20
7:17
time to milestone9 months
approximate
Months serving only the first customer before selling to other pharmaciesTop Founders with Nathan Latka
2026-10-20
12:33
customers30 pharmacies
approximate
Pharmacies won through referrals/trust before building a sales teamTop Founders with Nathan Latka
2026-10-20
11:06
share5%
approximate
Share of revenue growth that was inorganic (from the two acquired companies)Top Founders with Nathan Latka
2026-10-20
13:56
funding raisedUSD 10M/one-timeSeries A; mainly funded the EncoreRx acquisitionTop Founders with Nathan Latka
2026-10-20
15:30
funding raisedUSD 15M/one-timeSeries A1; mainly funded the Pharmasol acquisitionTop Founders with Nathan Latka
2026-10-20
15:30
funding raisedUSD 75M/one-timeSeries B from Elephant; includes some secondaryTop Founders with Nathan Latka
2026-10-20
16:20
funding raisedUSD 100M
approximate
Total across Series A, A1 and B in about 6 monthsTop Founders with Nathan Latka
2026-10-20
13:34
valuation15 x
approximate
Revenue multiple at the Elephant Series BTop Founders with Nathan Latka
2026-10-20
20:04
arrUSD 100M
goal
Forecast target built with Elephant to justify the valuationTop Founders with Nathan Latka
2026-10-20
20:18
customers1,000–3,000 pharmacies
goal
Pharmacy-count path used to back into the valuationTop Founders with Nathan Latka
2026-10-20
21:05
count500K prescriptions/day
approximate
Prescriptions processed by the agents per day, as of ~3 months before recordingTop Founders with Nathan Latka
2026-10-20
21:35

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