GTM Sauce

TJM Labs · B2B · AI agents for pharmacies

Let happy customers bring in their friends before hiring a sales team

~30 pharmacies through customer referrals alone

Workedword-of-mouthsales-org

What they did

Customer 1 came from a long relationship; customer 2 was a friend of customer 1 who saw the results; customer 3 came after a customer showed the agents to a seatmate on a plane, who called the founder's cell on landing. That third deal convinced him to build a sales team, but referrals alone carried them to ~30 pharmacies.

What happened

~30 pharmacies before a sales team; founder attributes it to trust
Stage
Early (first 30 customers)
10:49
“The second customer was literally a friend of the first customer.”
Jonathan Adly
11:06
“The third customer, this is when I got convinced I need a sales team, was one of my customers in an airplane sitting next to a guy”
Jonathan Adly
“And we stayed this way until about 30 pharmacies or so.”
Jonathan Adly

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