GTM Sauce

TJM Labs · B2B · AI agents for pharmacies

Build your first version for one desperate customer you already know

Became a $1M+ a year customer; sole customer for 9 months

Workedvalidationpositioning-niche

What they did

Over the Nov 2024 holiday break, a customer he'd built trust with over many years had won a large contract and needed to hire ~200 pharmacy technicians in 4 weeks. He offered to put in AI agents so they could hire fewer people ('instead of hiring 200, maybe you have to hire only 100') and wrote the first code for them. Pharmacy has no test sandboxes, so access to a live production system came only from years of trust. Served only this customer for ~9 months before selling to other pharmacies (Feb 2025); capabilities expanded as AI models improved.

What happened

Became a $1M+/year customer; ~$1M ARR by Dec 2024; product expanded from there
Stage
Pre-launch (pre-launch, first customer)
8:55
“We had our first customer essentially win a really large contract. They had to hire about 200 technicians for, and they had 4 weeks to do that.”
Jonathan Adly
9:18
“So instead of hiring 200, maybe you have to hire only 100, right? But it ended up being extremely successful”
Jonathan Adly
10:23
“You have to have a ton of trust built into the system already over many, many, many years”
Jonathan Adly

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