GTM Sauce

Top Founders with Nathan Latka · 2026-10-27

$30/Night Rooms Make Him $60,000 Per Day | PadSplit CEO Atticus LeBlanc

Atticus LeBlanc, founder/CEO of Atlanta-based PadSplit (public benefit corp, founded 2017), runs a co-living marketplace of furnished, utilities-included rooms averaging under $30/night, billed weekly. It owns no real estate: 82 units at end of 2018, ~34,000 today (~25,000 filled), 40 states, $250M+/yr gross transactions, 70% YoY growth for ~3 years. Monetizes with the first 10 days of each sourced stay plus an 8% take rate. Raised ~$40M equity (Series B 2021: 77 meetings, one yes), stays near break-even, added an Orix credit facility, 240 staff. Would refuse $150M cash.

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7 tactics

PadSplit · marketplace for affordable rooms

$250M+ a year flows through; growing 70% a year for 3 years

When PadSplit sources the resident for a host's unit, it keeps the first 10 days of that stay to recover a good portion of the marketing cost of finding them, then takes 8% of every ongoing rent payment. It only gets paid when the host gets paid, which the founder pitches to hosts as the key difference from lead-selling 'demand aggregators' like Zillow, realtor.com or apartments.com, where landlords pay for leads.

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Top Founders with Nathan Latka · 2026-10-27

PadSplit · marketplace for affordable rooms

No result given; chosen because it is easier to budget

Residents pay rent week-to-week rather than monthly or nightly. Rationale: much more user-friendly, easier to budget around, and matches how many workers are paid. The founder's first co-living tenant from 2009 still pays week-to-week 17 years later.

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Top Founders with Nathan Latka · 2026-10-27

PadSplit · marketplace for affordable rooms

82 units at end of 2018 to ~34,000 in 40 states, owning none

Founder weighed three models: marketplace (Airbnb), master lessee (WeWork) or owner (Invitation Homes). He compared scale: Invitation Homes owned ~60,000 houses vs Airbnb's ~6 million units, and chose the marketplace because his goal was solving the housing crisis, not owning real estate. PadSplit has never owned inventory; units come from third-party hosts, mostly mom-and-pop investors and increasingly owner occupants, and it can list anywhere in the US.

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Top Founders with Nathan Latka · 2026-10-27

PadSplit · marketplace for affordable rooms

Vacant rooms refill in ~8 days on average; move-in 48 hours after booking

Every unit (private room in a shared home, furnished studio or backyard ADU) must be fully furnished and include all utilities. There are no showings, so residents can move in about 48 hours after booking. The company tracks how bookable each room is (quality, host pricing, photos, owner availability) and how fast rooms refill rather than raw occupancy.

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Top Founders with Nathan Latka · 2026-10-27

PadSplit · marketplace for affordable rooms

Partner owns many well-performing homes; no numbers

PadSplit partners with Mogul, a real estate crowdfunding platform that buys existing, performing PadSplit homes from many individual owners and resells shares in them to investors. The pitch: per-room renting yields more than comparable real estate, and pooling many homes gives that yield across a large enough base.

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Top Founders with Nathan Latka · 2026-10-27

PadSplit · marketplace for affordable rooms

Closed a bank credit line on great terms, then an unsolicited lender facility

After the 2021 Series B took 77 meetings to get one yes, the founder ran the company lean and as close to break-even as possible so it could 'control its own destiny'. With no need for cash, he could negotiate debt from strength: closed a bank line of credit on good terms, then Orix (a relationship built over ~2 years) approached unprompted, reasoning that if the bank could underwrite it, so could they. The Orix facility sits alongside the bank line rather than refinancing it. A strong CFO models scenarios across term sheets. His advice: have more than one option at the table, be willing and able to say no, and pick the lender who has been straight with you.

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Top Founders with Nathan Latka · 2026-10-27

PadSplit · marketplace for affordable rooms

Founder says productivity is up; no numbers

Customer service is PadSplit's largest team (~100 of 240 staff), because the marketplace 'sells trust' across a months-long resident relationship and roommates sharing homes generate a wide variety of tickets. Agents use AI to answer those tickets; AI is also used in search algorithms and data analysis.

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Top Founders with Nathan Latka · 2026-10-27

Numbers mentioned

WhoMetricValueContextWhen
PadSplitcount82 unitsRentable units listed on the marketplace2:59
PadSplitcount34K units
approximate
Rentable units (rooms, furnished studios, ADUs) listed; largest co-living marketplace in the US2:59
PadSplitcount25K units
approximate
Units currently filled (occupied)6:24
PadSplitcount40 statesUS states with listings2:59
PadSplitpriceUSD 30per unit /day
approximate
Average cost per night across units; hosts set prices, rent billed weekly4:15
PadSplitcommission rate8%per transactionTake rate on ongoing rent paid to hosts, after the first 10 days of a sourced stay7:39
PadSplitcount10 daysper stay /one-timePadSplit keeps the first 10 days of rent of each stay it sources to recover marketing cost7:39
PadSplitrevenueUSD 60K/day
estimate
Host's math: 25,000 filled units x $30/night x 8% take rate. Title figure. Guest deflected and answered with gross transaction volume.8:18
PadSplitgmvUSD 250M/year
approximate
Gross transaction (rent) volume through the platform8:34
PadSplitgrowth rate+70%/year
approximate
Year-over-year growth, sustained for about the past 3 years8:50
PadSplittime to milestone9.5 monthsper resident
approximate
Average length of stay5:34
PadSplitchurn11%
approximate
Share of residents who move out within the first month to month and a half5:34
PadSplitretention25%
approximate
Share of each resident cohort staying more than 12 months (M12)5:34
PadSplittime to milestone8 daysper unit
approximate
Average time to refill a vacated unit across the platform; can be a couple of hours in high-demand markets6:56
PadSplittime to milestone48 hours
approximate
Booking to move-in, possible because there are no showings6:56
PadSplitviews68K visits/month
estimate
Website traffic per month, read by host from a third-party tool2:04
PadSplitdomain rating66
estimate
SEO domain rating of padsplit.com, per host2:04
PadSplitactivity volume77 meetingsInvestor meetings for the Series B; one said yes15:41
PadSplitfunding raisedUSD 10M/one-time
estimate
Host's guess at the Series A; guest answered with the total instead16:09
PadSplitfunding raisedUSD 20M/one-time
estimate
Host's guess at the Series B; guest answered with the total instead16:09
PadSplitfunding raisedUSD 40M
approximate
Total equity raised to date16:15
PadSplitteam size240 peopleFull-time staff19:59
PadSplitteam size100 people
approximate
Customer service team, the largest team20:05
PadSplitoffer valueUSD 150M/one-time
illustrative
Host's hypothetical all-cash acquisition offer; guest says he would refuse21:49
Stryantcount90 units
approximate
Units the founder's own real estate firm lists on PadSplit as a host9:53
Invitation Homescount60K houses
approximate
Houses owned when PadSplit chose its model13:44
Airbnbcount6M units
approximate
Listed units when PadSplit chose its model13:44
marketShare of Americans who can't afford their rent (PadSplit's target market)share50%
approximate
Guest's framing of the addressable population3:25
aggregatePublicly traded BDCs lending to private software companiescount16 lenders
approximate
Number of public BDCs doing most private software/marketplace debt deals17:49
aggregatePublicly traded BDCs lending to private software companiesdebtUSD 30,000M
approximate
Outstanding loans with software exposure17:49
benchmarkWeighted average interest rate charged by public BDCs on software loansinterest rate11.4%/year
approximate
Peak weighted average rate17:49
benchmarkWeighted average interest rate charged by public BDCs on software loansinterest rate9.2%/year
approximate
Weighted average rate, down from 11.4% in Q3 202317:49