GTM Sauce

PadSplit · marketplace for affordable rooms

Run a marketplace for other owners' homes instead of buying property

82 units at end of 2018 to ~34,000 in 40 states, owning none

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What they did

Founder weighed three models: marketplace (Airbnb), master lessee (WeWork) or owner (Invitation Homes). He compared scale: Invitation Homes owned ~60,000 houses vs Airbnb's ~6 million units, and chose the marketplace because his goal was solving the housing crisis, not owning real estate. PadSplit has never owned inventory; units come from third-party hosts, mostly mom-and-pop investors and increasingly owner occupants, and it can list anywhere in the US.

What happened

82 units at end of 2018 -> ~34,000 units in 40 states; largest US co-living marketplace
Stage
From founding (2017)
2:23
“we've we've never owned the inventory and the idea was always this two-sided marketplace where the the people who were struggling to pay their rent could qualify for units and get in almost immediately.”
Atticus LeBlanc
13:44
“Like did you want to be a marketplace like Airbnb? Did you want to be um a a master lessee like WeWork at the time? Or did you want to be the underlying owner like Invitation Homes?”
Atticus LeBlanc
14:23
“And so, if my goal is to solve the problem and ultimately solve the housing crisis, then it's super clear, I'm going to go choose this Airbnb model because I don't need to own more real estate.”
Atticus LeBlanc

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