B2C · paid podcast subscription

How Luminary grows

1 tactic and 2 figures from 1 interview.

About Luminary

As described in the interviews, not independently verified.

Luminary · B2C · paid podcast subscription

Never managed to scale

Luminary pitched the 'Netflix of podcasts', raised $100M out of the gate and launched with about 50 premium shows behind a subscription.

Failedpricingfinancing

Sub Club by RevenueCat · 2023-10-04

Metric	Value	Context	Said in
funding raised	USD 100M approximate	Raised out of the gate; launched with ~50 premium shows	Sub Club by RevenueCat 2023-10-04 27:45
count	50 shows approximate	Premium exclusive shows at launch	Sub Club by RevenueCat 2023-10-04 27:45