Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy

“So I made a LinkedIn post that was just like, "Hey, like if I built this tool, you know, would anyone want it?"”

“I kept making posts on LinkedIn about here are the top 200 companies hiring now. We would get emails that way”

“At that time, it was Hacker News. I did a big push on Hacker News, I scraped emails manually, scraped posts, I reached out with like heartfelt messages like, "Hey, I think you should use this."”

“When I say Tinder for jobs, people get it like this, but if I say like, "Oh, it's your job search on autopilot" or "Use AI to fill out job applications" or like all this stuff, it like- It's not as clear.”

“So when you do get one, you can clearly see in Stripe or in RevenueCat, whatever, that like is this converting.”

“Skits, for example, for us don't work, because they don't target the problem well enough.”

“"Stop using LinkedIn to apply to jobs," and we'll get a million views on that. If it's done well, it'll convert very highly. If we say, "Stop using Indeed to apply to jobs," there's almost no conversion, which is psychotic.”

“I think on organic, if you're really doing this at scale, you have to be doing probably 80%- I don't want to call it copying, but like looking at what's already gone viral before and then replicating that in your own way. And then 20% can be saved net new stuff.”

“by the time we got to this video, we'd been running a UGC program for like a year. I really just like wanted to restart it and put a lot of new energy into it, and this happened within the first like 4 days of like restarting that UGC program. But then that program dies”

“So when we were doing like 500k views, we were actually probably converting as much. We just started to scale up on the influencer and UGC side a lot and test a lot of new stuff and it didn't work.”

“Working with influencers on a monthly retainer basis. I think we got killed by lack of conversions. Like we could do views”

“We doubled our revenue from pricing changes.”

“I think that you should pay to get that data, so I think maybe paid ads is a better approach for that than at least UGC, because you get real data of what's working and what's not”

“He's like, "We just ripped from somewhere." And I was like, "I just ripped mine from somewhere, too."”

“They were like, "If you are running more than 10 mi and you have tight hips, here's why."”

“I call it Career Dave style. This guy, Career Dave, is from one of our competitors. Company's called Sorce. And he came up with this really great style that consistently goes viral for him.”

“In Alyssa's case, it took her weeks to actually figure out this format. Like all these videos were doing hundreds of views, hundreds of views”

“The video has nothing to do with like converting people. It's a Trojan horse to like get comments and engagement and then convert people in the comments.”

“But they kind of just kept pushing and figured out paid ads arbitrage to scale to $2-300 million a year”

“They have almost in-house affiliates, UGC creators, and they have another like 100,000 on TikTok shop, and they were doing maybe nine-plus figures.”

“They had this thing called Maestro. This is actually not the product. This is like a a funnel to get you to apply to their bootcamp, but I think they figured out a way to give a lot of people scholarships”

“They're just targeting an older audience and they're making three times more money with like 1/5 or 1/6 the amount of downloads.”