Massive · B2C · AI job application app
Open with 'Stop using LinkedIn to apply to jobs', not 'Indeed'
LinkedIn hook: ~1M views, high conversion; Indeed: 11M views, only ~$20K MRR
Workedorganic-short-videopositioning-niche
What they did
Same video concept, different platform name in the hook. 'Stop using LinkedIn to apply to jobs' reaches white-collar workers who apply to hundreds of jobs and will pay to automate it. 'Stop using Indeed' / 'Who's still using Indeed?' reaches blue-collar workers who get interviews easily and flood the comments with hate about paying to apply. Read the comments to tell whether you hit the right audience.
What happened
LinkedIn hook gets ~1M views and converts very highly when done well; the Indeed video did ~11M views but only ~$20K MRR, converting only between ~3M and 3.5M views.
- Stage
- growth
In their words
The Superwall Podcast · Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy“"Stop using LinkedIn to apply to jobs," and we'll get a million views on that. If it's done well, it'll convert very highly. If we say, "Stop using Indeed to apply to jobs," there's almost no conversion, which is psychotic.”
“0 to 3 million views, it like did almost no conversions. And then 3 to 3.5 million, it did a ton of conversions. And 3.5 to like 5 million, it did no conversions.”
“the video still does numbers, but it does numbers because the comments are so filled with hate”
Related topics
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