YOGABODY · B2C · online stretching course
Run ads that name a very specific pain, like 'run 10+ miles with tight hips?'
Converted Dan after 6 ads despite a painful checkout; ads live ~2 years
Workedpaid-social
What they did
Ads that call out a precise audience and symptom ('If you are running more than 10 mi and you have tight hips, here's why'), then present the solution. Several follow-up ads keep the same messaging with proof points, each probing for the viewer's pain point. Ads run for ~2 years. Checkout was so bad it took Dan 15 minutes and a switch to his computer.
What happened
Dan, not looking for it, bought the ~$100 course after ~6 ads; Dan estimates millions a month in spend.
- Stage
- growth
In their words
The Superwall Podcast · Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy“They were like, "If you are running more than 10 mi and you have tight hips, here's why."”
“I think it took me 15 minutes to check out, and I had to stop doing it on my phone and go to my computer”
“And if you look at his ad account, like like these posts are running for almost 2 years.”
Related topics
Get tactics like this every Monday
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