Massive · B2C · AI job application app
Pitch the app as 'Tinder for jobs' instead of describing the AI
Founder estimates 2-3x more views and better creator reply rates
Workedpositioning-nichecreator-ops
What they did
Uses 'Tinder for jobs' in content and creator outreach instead of 'your job search on autopilot' or 'use AI to fill out job applications', because people get it instantly.
What happened
Increases reply rates from creators and 'probably' 2-3x more views.
- Stage
- growth
In their words
The Superwall Podcast · Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy“When I say Tinder for jobs, people get it like this, but if I say like, "Oh, it's your job search on autopilot" or "Use AI to fill out job applications" or like all this stuff, it like- It's not as clear.”
“It increases reply rates from creators, it helps us do like two to three times more views, probably.”
Related topics
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