Sorce · B2C · job search app
Film a friend 'discovering' the app, with two faces and a moving camera
Goes viral consistently with one or two formats; widely copied
Workedorganic-short-videougc-creators
What they did
Sorce's creator 'Career Dave' repeats one or two formats: a discovery-style video with his face and a friend's face in the hook and a moving camera, so it feels organic. Dozens of videos in this style now run on a dozen-plus accounts across apps.
What happened
Consistently goes viral; copied by many accounts across verticals.
- Stage
- growth
In their words
The Superwall Podcast · Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy“I call it Career Dave style. This guy, Career Dave, is from one of our competitors. Company's called Sorce. And he came up with this really great style that consistently goes viral for him.”
“I like how he has two faces in the hook. He has his own face and he has a friend's face, and then the camera's like moving. It feels super organic.”
Related topics
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