Dupe · B2C · home decor dupe finder
Have a creator repeat one format for weeks, building on any 6K-view video
Same format went from 382 views to 1.7M; founder says it converts very well
Workedugc-creatorsorganic-short-video
What they did
Dupe's creator (Alyssa Home Finds) posted the discovery format for weeks at hundreds of views. When one hit 6,000 views she kept iterating on it for another ~4 weeks. Low-view versions felt inauthentic; the winners nailed the micro-expressions.
What happened
382 views vs 1.7M on the same format; conversions 'very high' per Dan.
- Stage
- growth
- Effort
- Several weeks, then ~4 more weeks after the first 6K-view hit
In their words
The Superwall Podcast · Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy“In Alyssa's case, it took her weeks to actually figure out this format. Like all these videos were doing hundreds of views, hundreds of views”
“"Oh, it got 6,000 views. Let me keep going here," and she went for another 4 weeks after that to get to where she was.”
“The same format, 382 views versus 1.7 million.”
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