Massive · B2C · AI job application app
Relaunch your stalled UGC creator program with fresh energy
An 11M-view video in 4 days, but only ~$20K MRR; program died
Mixedugc-creatorscreator-ops
What they did
After running a UGC program for about a year, Dan restarted it with new energy. Within ~4 days it produced an 11M-view video, but the program needs heavy management and fizzled. To scale the format he'd need 200-400 creators doing the same style, so he considers UGC not scalable for Massive and prefers paid ads for conversion data.
What happened
11M-view video within 4 days (~$20K MRR), then the program died from management load.
- Stage
- growth
- Effort
- ~1 year of UGC, then a restart
In their words
The Superwall Podcast · Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy“by the time we got to this video, we'd been running a UGC program for like a year. I really just like wanted to restart it and put a lot of new energy into it, and this happened within the first like 4 days of like restarting that UGC program. But then that program dies”
“Because in order for me to get this to scale, like I'd have to hire 2-, 3-, 400 creators who kind of would be doing that exact same style over and over again, manage them.”
Related topics
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