Massive · B2C · AI job application app
Pay influencers a monthly retainer to post about the app
Got views but few conversions; followers weren't job hunting
Failedinfluencer
What they did
Worked with influencers on a monthly retainer basis. The influencers' audiences weren't people actively applying for white-collar jobs.
What happened
'We could do views, but we got killed' by lack of conversions.
- Stage
- growth
In their words
The Superwall Podcast · Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy“Working with influencers on a monthly retainer basis. I think we got killed by lack of conversions. Like we could do views”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Massive: Post 'if I built this, would anyone want it?' on LinkedIn before building8M impressions and 5,000 comments from ~500 connections
- Massive: Collect a waitlist with LinkedIn posts like 'top 200 companies hiring now'40-50K sign-ups, but only ~0.5% signed up at launch and almost none paid
- Massive: Post on Hacker News and send heartfelt personal messages to scraped emailsFirst 100-500 paying users; ~$20K MRR after 8 months of grinding
- Massive: Pitch the app as 'Tinder for jobs' instead of describing the AIFounder estimates 2-3x more views and better creator reply rates
- Massive: Check Stripe or RevenueCat after each viral video to see if it soldNow 3-5 viral videos a day and can't tell which ones convert
- Massive: Post comedy skits aimed at college studentsCollege students didn't convert at all; skits miss the problem
- Massive: Open with 'Stop using LinkedIn to apply to jobs', not 'Indeed'LinkedIn hook: ~1M views, high conversion; Indeed: 11M views, only ~$20K MRR
- Massive: Make 80% of videos remakes of formats already going viral; 20% new ideas
- Massive: Relaunch your stalled UGC creator program with fresh energyAn 11M-view video in 4 days, but only ~$20K MRR; program died
- Massive: Scale creator videos from 500K to 3-4M views a weekNo more conversions than at 500K views a week
- Massive: Change your subscription pricing behind a hard paywallRevenue doubled; no details on what changed
- Massive: Use paid ads to learn what converts instead of guessing with organicRevenue up 50% from ads; method not described
- Massive: Copy a proven onboarding from another app and focus on ads instead
- YOGABODY: Run ads that name a very specific pain, like 'run 10+ miles with tight hips?'Converted Dan after 6 ads despite a painful checkout; ads live ~2 years
- Sorce: Film a friend 'discovering' the app, with two faces and a moving cameraGoes viral consistently with one or two formats; widely copied
- Dupe: Have a creator repeat one format for weeks, building on any 6K-view videoSame format went from 382 views to 1.7M; founder says it converts very well
- PrepAI: Recreate real people's job-offer videos with actors; sell in the commentsDan calls it illegal; commenters caught on and videos are being taken down
- Headway: Grow a simple app purely on paid ads, without outside funding$200-300M a year, 30% margins, doubling yearly
- Neuro Gum: Sign up ~100,000 TikTok Shop affiliates for a product everyone can useDan guesses nine-figure revenue
- Masterschool: Front your bootcamp with an AI quiz funnel offering 100% scholarshipsRevenue tripled in under a quarter from a $50M/year base
- Minutes AI: Sell the same note-taking app to older users instead of students~3x TurboLearn's revenue on 1/5-1/6 of the downloads