Masterschool · B2C · tech bootcamp
Front your bootcamp with an AI quiz funnel offering 100% scholarships
Revenue tripled in under a quarter from a $50M/year base
Workedweb-to-apppositioning-nichepricing
What they did
Masterschool launched 'Maestro', an AI-positioned funnel: users answer what they want to be (e.g. software engineer building next-gen apps) and every answer leads to applying to the bootcamp. Many get 100% scholarships (likely government-funded, Dan guesses), aimed at new vibe coders who want a real degree.
What happened
3x revenue in less than a quarter from ~$50M/year.
- Stage
- scale
In their words
The Superwall Podcast · Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy“They had this thing called Maestro. This is actually not the product. This is like a a funnel to get you to apply to their bootcamp, but I think they figured out a way to give a lot of people scholarships”
“Pretty much every answer you answer here will lead you to this call to action, so this is the main product.”
Related topics
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