B2C · tech bootcamp

How Masterschool grows

1 tactic and 2 figures from 1 interview.

About Masterschool

What it is: Bootcamp (mainly serving German students) that places graduates at companies; runs the 'Maestro' AI funnel

As described in the interviews, not independently verified.

Masterschool's tactic

Masterschool · B2C · tech bootcamp

Front your bootcamp with an AI quiz funnel offering 100% scholarships

Revenue tripled in under a quarter from a $50M/year base

Masterschool launched 'Maestro', an AI-positioned funnel: users answer what they want to be (e.g. software engineer building next-gen apps) and every answer leads to applying to the bootcamp. Many get 100% scholarships (likely government-funded, Dan guesses), aimed at new vibe coders who want a real degree.

Workedweb-to-apppositioning-niche

The Superwall Podcast · 2025-10-03

Masterschool by the numbers

Metric	Value	Context	Said in
revenue	USD 50M/year approximate	Before the Maestro AI launch	The Superwall Podcast 2025-10-03 32:30
growth rate	+3 x/quarter approximate	Revenue tripled in less than a quarter after the Maestro AI launch	The Superwall Podcast 2025-10-03 33:30

Topics

Web-to-app funnels and web checkout1 Picking a niche and positioning an app1 Pricing a subscription app1

Interviews

Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy · The Superwall Podcast · 2025-10-03