Massive · B2C · AI job application app
Make 80% of videos remakes of formats already going viral; 20% new ideas
Unknownorganic-short-videougc-creatorscreator-ops
What they did
On organic, don't experiment much: ~80% of videos replicate formats that have already gone viral (in your own way), ~20% net-new. Look for formats that go viral consistently across accounts and verticals (e.g. competitor Sorce's 'Career Dave' discovery style, copied by a dozen-plus accounts). Break down why it works, find UGC creators who understand it, coach them, and have them keep pumping it for weeks. Never copy word for word.
- Stage
- growth
In their words
The Superwall Podcast · Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy“I think on organic, if you're really doing this at scale, you have to be doing probably 80%- I don't want to call it copying, but like looking at what's already gone viral before and then replicating that in your own way. And then 20% can be saved net new stuff.”
“You've got to find UGC creators who can do that format, who understand why it works. You have to coach them into that. You have to have them keep pumping that for weeks if you really believe in it.”
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