Massive · B2C · AI job application app
Scale creator videos from 500K to 3-4M views a week
No more conversions than at 500K views a week
No effectinfluencerugc-creators
What they did
Scaled the influencer and UGC side and tested lots of new content, scaling up what got views and what they thought converted, from ~500K to 3-4M views/week.
What happened
At 500K views/week they probably converted as much as at 3-4M; scaling 'broke' conversion.
- Stage
- growth
In their words
The Superwall Podcast · Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy“So when we were doing like 500k views, we were actually probably converting as much. We just started to scale up on the influencer and UGC side a lot and test a lot of new stuff and it didn't work.”
“We figured out what was getting views and we thought we knew what was converting, and we tried to scale that up and it broke.”
Related topics
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More from this episode
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- Massive: Pay influencers a monthly retainer to post about the appGot views but few conversions; followers weren't job hunting
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