B2C · job search app

How Sorce grows

1 tactic from 1 interview.

Sorce's tactic

Sorce · B2C · job search app

Film a friend 'discovering' the app, with two faces and a moving camera

Goes viral consistently with one or two formats; widely copied

Sorce's creator 'Career Dave' repeats one or two formats: a discovery-style video with his face and a friend's face in the hook and a moving camera, so it feels organic. Dozens of videos in this style now run on a dozen-plus accounts across apps.

Workedorganic-short-videougc-creators

The Superwall Podcast · 2025-10-03

Topics

Hooks for short-form video ads and posts1 UGC creator programs for apps1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy · The Superwall Podcast · 2025-10-03