B2C · online stretching course

How YOGABODY grows

1 tactic and 3 figures from 1 interview.

About YOGABODY

What it is: Stretching/mobility course sold through paid social ads
Pricing: ~$100 course

As described in the interviews, not independently verified.

YOGABODY's tactic

YOGABODY · B2C · online stretching course

Run ads that name a very specific pain, like 'run 10+ miles with tight hips?'

Converted Dan after 6 ads despite a painful checkout; ads live ~2 years

Ads that call out a precise audience and symptom ('If you are running more than 10 mi and you have tight hips, here's why'), then present the solution. Several follow-up ads keep the same messaging with proof points, each probing for the viewer's pain point. Ads run for ~2 years. Checkout was so bad it took Dan 15 minutes and a switch to his computer.

Workedpaid-social

The Superwall Podcast · 2025-10-03

YOGABODY by the numbers

Metric	Value	Context	Said in
price	USD 100 approximate	Stretching course Dan bought from ads	The Superwall Podcast 2025-10-03 11:30
ad spend	millions of dollars a month estimate		The Superwall Podcast 2025-10-03 12:30
count	6 ads approximate	Ads Dan saw before converting	The Superwall Podcast 2025-10-03 13:00

Topics

Hooks for short-form video ads and posts1

Interviews

Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy · The Superwall Podcast · 2025-10-03