The Superwall Podcast · 2025-10-21
Eunice Lai - This 20yr old girl is a marketing genius…
Eunice Lai, a college student who ran marketing at AI social network Series and has since joined her friends' startup Sonar, on Gen Z startup content. She turned real Hinge chats about her 'startup' into viral tech-Twitter posts, then onboarded one date as a user in person. For Series' Hamptons TV show she turned ~2,500 LinkedIn applicants into a 150-person race with invite challenges; after the first posts, 100+ interns posted on LinkedIn in 2 days. Also: a collab launch video for dating app Cupidly (1.5M views), calm horizontal Reels, and trusting creators with qualitative goals.
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Numbers mentioned
| Subject | Metric | Value | Quote |
|---|---|---|---|
| Guest's original startup employer that raised $3M after her launch video | funding raised Round Eunice says her viral cinematic launch video helped raise | USD 3M/one-time | “I made a cinematic launch video for them, which helped them raise their $3 million, because it went viral within the VC world” |
| Series | count Applications from one LinkedIn post and LinkedIn job for the Series Hamptons intern TV show | 2,500 applications estimate | “We made a LinkedIn post about it, and a LinkedIn job, and we had over, I would say, maybe 2,500 applications.” |
| Series | count Spots on the Series Hamptons TV show | 12 interns | “So, the show did only have 12 interns, but in my head, I was like, that would be such a waste to just pick 12 people and just continue on with this.” |
| Series | count People who joined the 'race to the Hamptons' competition for the show's spots | 150 participants approximate | “I think we had 150 people join the race to the Hamptons.” |
| Series | activity volume Invites sent in one day by the first-place participant in the 'invite as many people as you can' challenge | 120 invitesper participant /day | “The first-place person actually invited 120 people in 1 day.” |
| Series | count Interns who posted a banner and paragraph on LinkedIn about the campaign within 2 days ('over 100') | 100 posts approximate | “So then, like, 2 days, we had over 100 interns post a banner writing a whole paragraph” |
| Cupidly | views Cupidly launch video featuring Eunice | 1.5M viewsper video approximate | “You know, this video got like 1.5 million views, tagged you in like the center of the tweet” |
| personJonathan, Cupidly founder, on X before the launch | followers Before the Cupidly launch video | 2,000–3,000 followers estimate | “I think before the Cupidly launch, he had maybe 2- or 3,000 followers” |
| personEunice Lai's personal Instagram | views Calm, horizontal 1.5-minute talking Reel | 35K viewsper video | “It doesn't have that many likes, it only has 35,000 views, but it actually converted to, I think, between like 200 or 250 followers” |
| personEunice Lai's personal Instagram | followers New followers from the 35K-view horizontal Reel (~0.6-0.7% view -> follow); she calls it very high for Instagram | +200–250 followers estimate | “it actually converted to, I think, between like 200 or 250 followers, which is actually a very high conversion rate for Instagram” |
| Guest's father's travel startup that sold to Trip.com | team size Peak headcount before running out of money and selling to Trip.com | 50 employees approximate | “He grew his company to 50 employees before they ran out of money and had to sell to them.” |