Eunice Lai's personal Instagram
Post calm, sideways talking videos while everyone else posts loud vertical ones
35K views turned into 200-250 new followers
Workedfounder-brandorganic-short-video
What they did
On her personal Instagram, Eunice switched from cinematic vertical Reels to a horizontal, lightly edited ~1.5-minute video of herself talking about her life, with no loud text or rage-bait, but still opening with a hook. Her rule: do the opposite of what's popular in format while keeping proven basics like hooks.
What happened
35K views converted to 200-250 new followers, which she calls a very high rate for Instagram.
“this was just like a minute-and-a-half video of me talking. It doesn't have that many likes, it only has 35,000 views, but it actually converted to, I think, between like 200 or 250 followers”
“So when they finally see a less edited video that's a horizontal format, and it's just, you know, a minute 30 seconds of someone just talking about their lives, the people realize that, "Okay, this is something different, and this might be something that I want to follow along."”
“I do still have my hooks, but the format of the content itself is the opposite of what's popular right now.”
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