Series · B2C · AI social network
Get one or two participants posting on LinkedIn first so the rest follow
100+ interns posted a banner and a paragraph within 2 days
Workedorganic-social
What they did
Students rarely post on LinkedIn, so during the Series Hamptons race Eunice got one or two participants to post first. Once those were up, the others felt comfortable, and 100+ interns posted a campaign banner plus a paragraph on what the journey and entrepreneurship meant to them. She frames it as social proof from decision science.
What happened
Over 100 interns posted within 2 days.
“I I don't think students really like to post on LinkedIn, but once I had like one or two people posting about it, everyone became really comfortable posting about it, too.”
“So then, like, 2 days, we had over 100 interns post a banner writing a whole paragraph about um how excited they are to be part of this journey”
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