How Cupidly grows

Jonathan, a founder building a dating app who had replied to Eunice's tweets for a while, asked her to appear in Cupidly's launch video while she was going viral for her Hinge posts. He pitched it as good for both of them. He also asked permission to reference her recently deceased puppy as bait, and left a deliberately outrageous comment about it on her post, which drove outrage and engagement. The tweet tagged her in the middle. Eunice's condition: it works only when the two parties naturally fit.