Notion-to-blog tool

How Feather grows

7 tactics and 5 figures from 2 interviews.

Feather is a tool that publishes Notion pages as a blog. Its first founder sold it for $250K at about $5-6K MRR to focus on SiteGPT, a chatbot first built for Feather's customers. The buyer, Tibo, runs it inside a portfolio of five products, where it makes about $10K a month and gets his usual founder-led support and fast feature work.

A blog chatbot started for Feather's roughly 100 customers was split out as SiteGPT within two weeks and reached about $10K MRR in its first month, more than Feather's $5-6K.SiteGPT
With no time left for Feather, its founder sold it for $250,000 and went all-in on SiteGPT, which has since reached about $13K MRR.Feather
Tibo bought Feather for $250K, the most he has spent on any product, and it makes about $10K a month; he gave no view on payback.Feather
Feather is one of five products Tibo runs so that one platform change can't sink the business; together they make about $700K a month.Tweet Hunter
Across his products, Tibo sends support to his own X DMs until each makes $10K a month and builds features users ask for on X within an hour or two; he said this works very well, without numbers.Revid.ai (1)Revid.ai (2)

Summary written 2026-10-05 from the tactics below. Figures are as founders stated them.

About Feather

What it is: Publishes Notion pages as a blog on the web
Business model: SaaS subscription
Funding: bootstrapped
Outcome: Acquired by Tibo for $250K; ~$10K/month

As described in the interviews, not independently verified.

Feather's 7 tactics

Revid.ai · AI video maker

Send every support request to your own X DMs until the product makes $10K a month

Daily flow of users to the founder; fast fixes turn them into customers for life

On each product, until it reaches $10K/month in revenue, the support link goes straight to Tibo's Twitter/X DMs. This creates a daily flow of users talking to him, makes people feel close to the founder, and lets him react fast: fixing a reported issue within 5-10 minutes. Part of 'talk to users every single day' to learn why they do or don't come back.

Workedcustomer-supportfounder-brand

Starter Story · 2025-12-07

SiteGPT · B2B · AI chatbot for websites

Turn a feature built for your 100 customers into its own product

Launched in 2 weeks; $10K MRR in the first month

While learning AI tools over a weekend in early 2023, started building a blog chatbot for Feather's ~100 customers (everyone has a blog). Realized it shouldn't be limited to Feather users and split it out as a standalone product, SiteGPT, going from idea to launch in two weeks.

Workedvalidationportfolio

Starter Story · 2026-01-07

Revid.ai · AI video maker

Build a feature within an hour or two of a user asking for it on X

Founder says requesters become vocal advocates; no numbers

Stay active on social media to keep a constant relationship with users, who ask for new things daily. Fix small issues immediately. When a user asks for a feature in a tweet, build it within an hour or two; the requester talks about it and becomes an advocate. Also uses every product himself so he spots issues first.

Workedfeature-developmentword-of-mouth

Starter Story · 2025-12-07

Outrank · B2B · SEO content tool

Launch on Product Hunt and post about the product on social until $10K a month

Took one product from $0 to $20K a month on building in public alone

Once retention is solid, launch on Product Hunt and talk about the software on social media (building in public), which is free. Tibo does this for every product until it reaches $10K/month. Outrank grew from $0 to $20K/month by building in public alone.

Workedfounder-brandpr-launch

Starter Story · 2025-12-07

Feather · B2B · blogging tool

Sell your older product so you can focus on the new one taking off

Sold for $250K at $5-6K MRR; new product grew to $13K MRR

SiteGPT's traction left no time for Feather, so he sold Feather (then ~$5-6K MRR) to someone better placed to improve it, and went all-in on SiteGPT.

Workedexit-maportfolio

Starter Story · 2026-01-07

Tweet Hunter · X growth tool

Run five products at once so one platform change can't sink the business

Portfolio at ~$700K a month; one earlier product nearly died from X changes

Chose a portfolio over one product mainly out of fear: AI news can make a startup obsolete overnight, and platform changes can kill a product (X under Elon Musk almost killed Tweet Hunter at ~$200K/month). With five products, losing one to an OpenAI feature launch wouldn't end the company.

Workedportfolio

Starter Story · 2025-12-07

Feather · Notion-to-blog tool

Buy an existing blogging tool for $250K

Makes about $10K a month; no view on payback given

Acquired Feather, a tool that publishes Notion pages as a blog, for $250K; it is the product he spent the most money on.

Unknownexit-maportfolio

Starter Story · 2025-12-07

Feather by the numbers

Metric	Value	Context	Said in
mrr	USD 5,000–6,000/month approximate	Peak MRR before sale	Starter Story 2026-01-07 3:54
customers	100 customers approximate		Starter Story 2026-01-07 3:54
exit price	USD 250K/one-time		Starter Story 2026-01-07 3:54
revenue	USD 10K/month approximate		Starter Story 2025-12-07 2:44
exit price	USD 250K/one-time approximate	Price Tibo paid to acquire Feather	Starter Story 2025-12-07 2:44

Topics

Running a portfolio of apps4 Founder-led marketing and building in public3 Buying and selling apps2 Launching an app: waitlists, press and launch day1 App virality and word of mouth1 Validating an app idea before building1

Interviews

I Grew My App to $13K/month: Here’s My Exact Marketing Strategy · Starter Story · 2026-01-07
The $100K MRR SaaS Playbook (Tibo) · Starter Story · 2025-12-07