How Feather grows

While learning AI tools over a weekend in early 2023, started building a blog chatbot for Feather's ~100 customers (everyone has a blog). Realized it shouldn't be limited to Feather users and split it out as a standalone product, SiteGPT, going from idea to launch in two weeks.

Once retention is solid, launch on Product Hunt and talk about the software on social media (building in public), which is free. Tibo does this for every product until it reaches $10K/month. Outrank grew from $0 to $20K/month by building in public alone.

SiteGPT's traction left no time for Feather, so he sold Feather (then ~$5-6K MRR) to someone better placed to improve it, and went all-in on SiteGPT.

Chose a portfolio over one product mainly out of fear: AI news can make a startup obsolete overnight, and platform changes can kill a product (X under Elon Musk almost killed Tweet Hunter at ~$200K/month). With five products, losing one to an OpenAI feature launch wouldn't end the company.

Acquired Feather, a tool that publishes Notion pages as a blog, for $250K; it is the product he spent the most money on.

On each product, until it reaches $10K/month in revenue, the support link goes straight to Tibo's Twitter/X DMs. This creates a daily flow of users talking to him, makes people feel close to the founder, and lets him react fast: fixing a reported issue within 5-10 minutes. Part of 'talk to users every single day' to learn why they do or don't come back.

Stay active on social media to keep a constant relationship with users, who ask for new things daily. Fix small issues immediately. When a user asks for a feature in a tweet, build it within an hour or two; the requester talks about it and becomes an advocate. Also uses every product himself so he spots issues first.