Outrank · B2B · SEO content tool
Launch on Product Hunt and post about the product on social until $10K a month
Took one product from $0 to $20K a month on building in public alone
Workedfounder-brandpr-launch
What they did
Once retention is solid, launch on Product Hunt and talk about the software on social media (building in public), which is free. Tibo does this for every product until it reaches $10K/month. Outrank grew from $0 to $20K/month by building in public alone.
What happened
Outrank: $0 to $20K/month from building in public
- Stage
- Post-retention, up to $10-20K/month
- Effort
- Standard for every product
Related topics
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More from this episode
- Revid.ai: Send every support request to your own X DMs until the product makes $10K a monthDaily flow of users to the founder; fast fixes turn them into customers for life
- Revid.ai: Build a feature within an hour or two of a user asking for it on XFounder says requesters become vocal advocates; no numbers
- Outrank: Past $20K a month, add ads, hire an SEO person, and make affiliates' lives easyGrew from $20K to $200K a month (three changes at once)
- Build each first version in days with no-code tools or boilerplatesFounder expects ~90% to fail, so speed means more shots
- Show the first version to 5-10 people in your exact audience and talk dailyFounder says it reveals why users come back; no numbers
- Don't push for new users until people can't live without the productFounder's rule; no numbers
- Tweet Hunter: Run five products at once so one platform change can't sink the businessPortfolio at ~$700K a month; one earlier product nearly died from X changes
- Feather: Buy an existing blogging tool for $250KMakes about $10K a month; no view on payback given
- PostSync: Try many channels, then go all in on the one or two that workSEO works well for the social scheduler; no numbers