Outrank · B2B · SEO content tool
Past $20K a month, add ads, hire an SEO person, and make affiliates' lives easy
Grew from $20K to $200K a month (three changes at once)
Workedseoaffiliate
What they did
Building in public stopped being enough past $20K/month. For Outrank they started running ads, hired someone dedicated to SEO, and ramped up the affiliate program, making it very easy for affiliates to recommend Outrank. Tibo sees SEO, ads and affiliates as channels you set up once that can scale very far (ad platforms not named).
What happened
Outrank grew from $20K to $200K/month
- Stage
- $20K to $200K/month
- Effort
- Dedicated SEO hire plus ongoing ads and affiliate program
“So we worked We We started doing ads, we worked the SEO much further by hiring someone dedicated to that, and we ramp up the affiliate program, trying to make their life super easy with recommending Outrank, and it worked. Like that's how we grew from 20 to 200.”
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