How Outrank grows

Once retention is solid, launch on Product Hunt and talk about the software on social media (building in public), which is free. Tibo does this for every product until it reaches $10K/month. Outrank grew from $0 to $20K/month by building in public alone.

Building in public stopped being enough past $20K/month. For Outrank they started running ads, hired someone dedicated to SEO, and ramped up the affiliate program, making it very easy for affiliates to recommend Outrank. Tibo sees SEO, ads and affiliates as channels you set up once that can scale very far (ad platforms not named).

Chose a portfolio over one product mainly out of fear: AI news can make a startup obsolete overnight, and platform changes can kill a product (X under Elon Musk almost killed Tweet Hunter at ~$200K/month). With five products, losing one to an OpenAI feature launch wouldn't end the company.

On each product, until it reaches $10K/month in revenue, the support link goes straight to Tibo's Twitter/X DMs. This creates a daily flow of users talking to him, makes people feel close to the founder, and lets him react fast: fixing a reported issue within 5-10 minutes. Part of 'talk to users every single day' to learn why they do or don't come back.

Stay active on social media to keep a constant relationship with users, who ask for new things daily. Fix small issues immediately. When a user asks for a feature in a tweet, build it within an hour or two; the requester talks about it and becomes an advocate. Also uses every product himself so he spots issues first.